MSA Development

Working with the next generation of surfers

MSA Development is a structured high-performance program designed to take surfers from junior and WQS level through to Championship Tour and Olympic competition. The program is built on Glenn's decade of experience developing world champions and Olympic medallists.

The MSA approach is built on four pillars:

Philosophy:

the art of coaching is choosing the right message at the right time, presented in the simplest and clearest format.

Theory:

a development journey mapped through a structured pathway, enabling each surfer to track and understand their own progression.

Delivery:

mapped to the individual and personalised, while remaining scalable across a group program.

Experience:

MSA provides the tools, environments and mentorship to deliver the full coaching experience.

National Development Programs

MSA works with national surfing programs to deliver structured elite development programs for junior, WQS and elite surfers competing at the highest level. Programs are designed to develop the skills, mindset and competitive experience required to win World Titles and Olympic medals.

Each program is tailored to the needs of the athletes and the federation, typically spanning multiple years with structured camps focused on specific skills at targeted locations. Camps incorporate wave pool sessions and competition sparring with elite surfers, covering talent identification, skillset and repertoire assessment, competition skills testing, goal setting and long-term planning.

Focus areas

Physical and technical skillset

Competitive mindset

Travelling and cultural experience

Experience in all wave types including wave pools